Pira International provides research, testing and consultancy services to the packaging, paper and printing industries. Its extensive research into the future of the packaging industry considers strategic issues such as changing consumer demands, developments in the retail supply chain and environmental impacts. Pira's unique technology mapping programme identifies emerging technologies considered to have significant potential for the future. Technical research includes programmes on biodegradability, sustainability, migration, printing processes and surface applications.

A wide variety of consultancy services is available, including design and innovation; packaging optimisation; technical trouble-shooting; Life Cycle Assessment studies; environmental strategy and market intelligence. Testing services include distribution, dangerous goods, analytical and physical testing. Extensive laboratory facilities include a recently refurbished distribution test house.

Pira has a strong international presence with a membership base spanning the entire packaging supply chain. Members receive exclusive access to a special research programme as well as other benefits. A comprehensive conference, training and publications programme is available to both members and non-members.